About Amrita Samra

Amrita Samra is a New Zealand–based professional makeup artist, beauty educator, and business coach known for her luxurious yet real-world approach to glam. From brides and celebrities to content creators and aspiring artists, Amrita helps people look camera-ready while feeling completely themselves.

We’re Amrita Samra Makeup & Beauty Coaching Studio in New Zealand

In the world of beauty, makeup is more than technique, it’s communication. It tells your story before you say a word.

Amrita’s studio blends red-carpet artistry with everyday practicality. Whether she’s perfecting a bridal look, preparing a client for media, or mentoring new artists, her priority is always the same: enhance, never mask.

Based in New Zealand and working with clients worldwide, Amrita specialises in soft-glam, editorial-inspired looks and transformation through education, so you don’t just wear makeup, you understand it.

Amrita's Philosophy

Beauty should feel empowering, never overwhelming. Amrita believes in teaching simple, elevated techniques that fit real schedules, real faces, and real lives. Every look is customised, skin tone, personality, lifestyle, and comfort level all shape the final result. Her goal is for every client and student to leave feeling confident, capable, and camera-ready.

Vission

To become a trusted global mentor for women and artists who want timeless, high-end makeup skills without the intimidation, bridging the gap between “Instagram trends” and sustainable, signature beauty.

Mission

To provide honest education, customised services, and results-driven coaching that:

honours each client’s natural features
simplifies beauty routines instead of complicating them
equips aspiring artists and beauty business owners with the skills, systems, and mindset to grow confidently.

Why Learn from Amrita?

Because you deserve guidance from someone who lives both sides of the industry—behind the chair and behind the business.

Expertly Curated Makeup Education

Learn techniques refined over years of working with diverse skin tones, face shapes, and occasions, from soft bridal glam to editorial looks. Amrita breaks everything down into clear, step-by-step methods you can actually repeat.

Personalised Attention & Real Feedback

Whether you’re a bride, a beauty enthusiast, or a pro artist, Amrita’s approach is never “one size fits all.” She studies your features, goals, and comfort level, then tailors her guidance so you feel supported at every step.

A Calm, Supportive Learning Space

No ego, no pressure, just a calm, encouraging environment where questions are welcomed and mistakes are part of the process. Amrita’s studio and online sessions are designed to feel safe, inspiring, and growth-focused.

Beauty, Business & Mindset in One Place

With experience as both an artist and educator, Amrita also coaches on branding, social media, client experience, and pricing. You don’t just learn how to create beautiful looks, you learn how to build a sustainable beauty career.